Social media, we need it as a business, but it is kind of irritating. We're busy. Trying to plan for yoga classes, run our studios, find new private yoga clients, and then I'm supposed to remember to jump into downward dog a take a photo and tell everyone about it....every day....on all these channels.......sometimes several times a day. Social media is not meant for the mindful. However, it is important. Social media helps people stay connected with us which means it's a great platform to share yoga retreats, teacher trainings, classes, and workshops. If you don't like social media like me....... try Hootsuite.
Hootsuite is a free scheduling software that allows the user to schedule out social media on multiple channels. They have premium options as well for the social media crazed, but the free one works just fine for yoga teachers. In this post, I'll outline some of the benefits of using Hootsuite and I've also included a free demo on the YouTube video to show you how easy and fast it is.
The most important aspect of Hootsuite is the scheduling. Instead of taking precious minutes out of my day and getting distracted, I can spend 1-2 hours at the beginning of the month and work on all of my social media. Not only does this keep me more present but it also saves me time. My doing my work in batches: focusing one on thing at once I do it better and faster.
It takes time to plan a workshop or yoga training. By being able to see clearly all of my upcoming scheduled posts, I can plan way in advance. Instead of waiting until the last minute to post, I can plan out my social media as soon as that event gets scheduled. I am less likely to miss important deadlines like early bird specials ending or announcement of workshops because I can sit down and plan it when I'm in that mindset. It also helps develop a good strategy for not SPAMMING your audience with promotion after promotion. There are clear lists where you can see all of your posts to help provide value.
Love the autoscheduler feature on Hootsuite! While some social media now have its own scheduling platform, many do not have the autoscheduler feature. Instead of having to enter every single date to schdule out posts, when adding non time sensitive content like yoga photos, inspirational messages, or general interaction with your students, the autoscheduler does it for you. Less clicking, less thinking, more time.
While I am a huge advocate of having less social media channels and doing them each of them well versus having many and doing them all poorly, if I am managing more than one account, I can schedule multiple channels at once. While I wouldn't recommend having the exact same content all of the time, it's helpful if I do have those one or two posts that infiltrate my different channels. Another time saver and a great way to plan.
Want to see how it works? Check out my demo video.
Hootsuite Login: Get your own account here!